As the end of 2024 nears, Maurice Lacroix unveils the AIKON Automatic Ceramic, a real looker, offered in two sizes and executed in two contrasting hues: black and white. The culmination of three years of research and development, these latest models deliver an unprecedented quality/price ratio, democratising ceramic watch ownership, while delivering an ultra-refined appearance.

Diamonds, colored gemstones, natural mother-of-pearl: DOXA elevates its iconic SUB dive watch into a new dimension of luxury.

The Teutonia is more than just an elegant business watch; it is also the timeless classic at the heart of the Mühle collection. It therefore comes as no surprise that it plays a role in Mühle’s anniversary year 2024, fitted with the complication that marked the birth of the successful watch family: the big date display.

Today we are announcing the upcoming launch of a new addition to the DOXA family — the first accessory in the brands catalogue, the DOXA cufflinks.

Following the success of its participation in TimeForArt’s inaugural edition in 2022, Maurice Lacroix is pleased to announce its support, once again, for the biennial charity auction. TimeForArt and the Swiss Institute promote contemporary art and artists through various initiatives

The 42.4 mm model is now equipped with a decentralised seconds display for the first time. This not only introduces a new complication to the successful watch family but also gives it a completely new look.

Junghans now adds to the max bill model family with this distinctive model!

Introducing the Duotone Editions, a captivating blend of silver and gold tones designed to bring a touch of elegance and urban flair to your wrist.

Minimally large. Maximum beauty: the new max bill ladies’ watches

MeisterSinger set the highest standards for comfort, charm, character, balance, and maximum beauty – and only settled for perfection when every detail was flawlessly realised.

Today, the SUB 300T Professional Aristera follows through on the brand’s spirit of purpose- designed tool watch innovation with the crown located on the left-hand side of the case.

DOXA is thrilled to announce at Geneva Watch Days 2024 that ‘Sea Emerald’ has become the 8th official color in the SUB family.

Maurice Lacroix unveils new expressions of the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm, all executed in titanium, a highly desirable material that confers an array of wearer benefits.

In addition to the powerful 43-mm version, this year MeisterSinger introduces its iconic №03 in a 38-mm style. The watch for him and her in a moderate size.

Maurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants.

DOXA dives once again into the world of Clive Cussler, the famed American adventure novelist whose works, with over 100 million copies sold globally, have largely contributed to DOXA’s profile.

DOXA is unveiling a new iteration of the SUB 600T, now paired with matching NATO straps

Maurice Lacroix, the Swiss marque known for crafting urban watches that deliver high perceived value has created three new expressions of the FIABA.

Maurice Lacroix unveils three new AIKON Quartz models: two 35 mm references, both endowed with diamond-set indexes and a larger 40 mm watch fitted with plain rhodium-plated hour markers.

The new PONTOS S DIVER 2024 is offered in two variants; a limited edition model, housed in a bronze case, and a special edition model, featuring a steel case dressed in black DLC.