FIVE OF THE MAJOR SUB COLLECTIONS – SUB 200, SUB 300T, SUB 300, SUB 600T, AND SUB 300 CARBON – NOW ALSO COME IN DOXA’S NEW COLOR FOR 2024: ‘SEA EMERALD’ GREEN!

When DOXA first introduced the vibrant ‘Sea Emerald’ green hue at Geneva Watch Week last March, it was intended exclusively for the SUB 200T collection. Today, just a few months later—and as a result of its overwhelming success—DOXA is thrilled to announce at Geneva Watch Days 2024 that ‘Sea Emerald’ has become the 8th official color in the SUB family. This stunning shade will now be available across five key collections: SUB 200, SUB 300T, SUB 300, SUB 600T, and SUB 300 Carbon.

These new SUB models also feature the characteristic sunburst finish on the dial – elegantly capturing the light, it creates a stunning display of reflections and nuances. Select references, such as the SUB 300T and SUB 300, include subtle gold accents for an added touch of sophistication. Of course, all SUB models in ‘Sea Emerald’ green impress with the technical attributes that have defined the SUB series since their inception in 1967.

DOXA nurtures its deep connection with the seas, oceans, and all aquatic environments – and the spirit of adventure they inspire. The ‘Sea Emerald’ hue reflects this bond, evoking the colors of waves, currents, and water bodies across different regions worldwide. Deep, refined, and enthusiastically received by the global community of watch lovers and collectors, ‘Sea Emerald’green, as the 8th official color now available across six major SUB collections, marks a significant aesthetic and symbolic milestone for the brand.

‘Sea Emerald’ captures a shade of green that is both trendy and timeless, aligning seamlessly with DOXA’s essence of marine adventure and discovery. ‘Sea Emerald’ evokes the changing reflections of water, salt or fresh – the sea, waves, lakes, and rivers – adding a new dimension of style for diving watch aficionados. Until now, green had been conspicuously absent in the SUB lineup. Until now… Today, DOXA not only embraces a trend but also reinforces its innovative spirit while staying true to its rich heritage of underwater exploration. See Now, Buy Now: The new ‘Sea Emerald’ models will be available starting August 28 2024 on DOXA Watches’ official e-commerce platform, and from November 2024, at all DOXA Watches retail locations worldwide.