MAURICE LACROIX AIKON AUTOMATIC & AIKON AUTOMATIC CHRONOGRAPH TITANIUM

The AIKON Automatic 42 mm in steel has been a box office sensation, winning the hearts of many style- conscious wearers who appreciate a fine watch brimming with Swiss quality. Nevertheless, Maurice Lacroix has never rested on its laurels, continuously speaking to retailers, attentively identifying market trends and proactively engaging with the public to establish what they seek in a luxury watch.

Now, Maurice Lacroix unveils new expressions of the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm, all executed in titanium, a highly desirable material that confers an array of wearer benefits.

Two grades of titanium – masterfully combined to deliver a stylish look

Titanium is widely used in motorsport and aerospace industries due its rare blend of notable strength and featherweight properties. It has also proved popular in the marine world owing to its resistance to saltwater corrosion. Moreover, the alloy is also widely used in the medical world courtesy of its skin-friendly characteristics. All these attributes are present with the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm. Quite simply, titanium is a multi-talented performer that punches above its weight.

On this occasion, Maurice Lacroix has combined two grades of titanium, Grade 2 titanium and Grade 5 titanium, accentuating the visual contrast of each metal to glorious affect. This nuanced contrast imbues each model with an air of sophistication and style, ensuring they always stand out from the crowd.

AIKON Automatic 42 mm – two cool colours

The AIKON Automatic is available in two variants, both of which feature a clous-de-Paris dial motif, facetted hour and minute hands, a liberal application of Super-LumiNova to aid readability in dim light, a centre seconds hand and a date indication. While sharing the same genetic makeup, both references evince a different character. An elegant grey dial delivers a monochromatic aesthetic, accentuating the cool tones of the titanium housing. Alternatively, the AIKON Automatic is available in an eye-popping shade of vibrant purple for those wearers who chose to live life above the radar.

The feature-rich dials are paired with titanium cases, endowed with a complex blend of high-contrast sand- brushed and polished surfaces. For example, the legendary AIKON arms that straddle the bezel are highly polished, a gleaming finish only achievable with Grade 5 titanium. This interplay of finishes is difficult and time-consuming to execute, but the craftspeople have shown they are up to the job. The juxtaposition of different case finishes, an upgrade from previous AIKON models, provides a stunning play with light.

Alternatively, for those individuals who inhabit an urban environment where life is frenetic and time management is essential, Maurice Lacroix now offers two additional examples of the AIKON Automatic Chronograph. In this instance, the dials are enriched with a lattice-like motif, luminescent treatment, a day- date display and three counters. Packed with functionality, the AIKON Automatic Chronograph is offered in two eye-catching dial colours: purple, with contrasting silver counters, or a golden option set with brooding black subdials. Like the AIKON Automatic, the case of the AIKON Automatic Chronograph incorporates some accents in Grade 5 titanium, delivering a highly polished, resplendent gleam. In this instance, Maurice Lacroix has placed softly spoken brushed and polished surfaces adjacent one another to deliver subtle contrast.

Another benefit of AIKON ownership is versatility. Water-resistant to 200 m, both the AIKON Automatic and the AIKON Automatic Chronograph are compatible with an active lifestyle. In addition, these new models are equipped with the ML Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.

Evidently new, these latest models still subscribe to the popular AIKON design language while continuing to deliver the brand’s legendary high perceived value, virtues that have led to the AIKON’s extraordinary success.

The AIKON’s ergonomically designed case and bracelet, along with titanium’s skin-friendly and lightweight characteristics, make these latest models incredibly comfortable to wear. Once again, Maurice Lacroix delivers a knockout performance.

For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.