Embark on a new journey with the AIKON! Unveiling the AIKON Middle East Special Edition – a bold urban piece capturing the charm of the Middle East and its cultural vibrancy!

Maurice Lacroix is pleased to unveil the AIKON PVD which is offered in two variants, both limited to 888 pieces each

Based on the concept that a sports watch should excel in every scenario, the SUB 300β retains all of its foundational tool watch features while embracing style and elegance.

Maurice Lacroix unveils the AIKON #tide Camo, a quartet of quartz watches intended to complement any camo ensemble!

The icon Mühle Glashütte Panova now comes with a Milanaise bracelet

Highest standards for design and quality: The new Meister women’s watches by Junghans

With the new max bill Automatic Bauhaus in black, Junghans interprets a classic watch in a new, modern look without touching the clean base concept conceived by the Bauhaus disciple

More and more love…

The new FORM A Chronoscope by Junghans carries the spirit of New York with it!

Originally launched in 2021 with a white moon, the popular moon phase watch in a 43-mm case is now presented in a new, second version with a golden moon and matching golden hour markers.

Once again, Maurice Lacroix returns to the urban landscape in its role as Official Timekeeper of the King of the Court. On the eve of the Royal Championships in Rotterdam, the brand from the Franches Montagnes, will unveil the AIKON #tide KOTC, a special edition watch incorporating innovative #tide technology.

NEW SUB 300β, with a black ceramic case and an 18K 3N gold bezel and crown!

Maurice Lacroix is pleased to unveil another daring creation, subscribing to the Urban Tribe design, but presented in skeleton form.

The new Meister fein Automatic models by Junghans bring the feeling of irresistible joy and vibrancy to the wrist

This summer, Nautische Instrumente Mühle-Glashütte will set sail with two new models from their popular 29er Big.

Maurice Lacroix revisits the AIKON Automatic, a classical model first released in 2018, by embracing a fun-filled palette of summer-inspired hues. Limited to 888 pieces per model, each reference features a Clous de Paris dial motif, presented in a matte execution.

The Unomat is MeisterSinger’s most robust watch, with a water-resistant of 30 bar…

DISCOVER THE NEW MAURICE LACROIX ONLY WATCH 2023

The new Pangaea series model naturally meets these requirements

2023 is the 15th anniversary of The Blue Company London